Threads is about to begin testing the ability to schedule posts, according to Instagram’s Adam Mosseri. “Replies cannot be scheduled,” he added, explaining that “we want to balance giving people more control to plan their Threads posts while still encouraging real-time conversation.”
Mosseri also makes sure to note that Instagram has been working on this feature “for months.” I’m choosing to take as a sign that the Instagram chief is fed up with the notion that Bluesky is the motivating factor behind every new improvement that comes to Threads. Last week, Threads introduced curated collections of people to follow, which drew comparisons to Bluesky’s starter packs.
Yesterday, Meta CEO Mark Zuckerberg announced that Threads now has over 100 million daily active users, marking the first time that the company has revealed a DAU figure for its Twitter / X competitor. Threads also has more than 300 million monthly active users. No matter how Meta is calculating those figures, Bluesky objectively remains far smaller.
Instagram has long offered the option to schedule feed posts, and this week it announced the same convenience is being extended to DMs.